Worlds Top Brand Google Is Worth Over $100 Billion

world wide web search engine tycoon Google has landed the world's number one brand and is also the first one to exceed the USD 100 billion value mark, despite the tough economic environment.

According to the fourth annual BrandZ top 100 most valuable global brands ranking, Google is the number one brand with a value of over USD 100 billion and is  ahead of Microsoft which is at the second rank with a value of USD 76.2 billion.

Coca-Cola has entered the top three league for the first time with a value of USD 67.6 billion.

The study further said in a year of global financial turmoil, when every key financial indicator plummeted, the value of brands remained strong.

Total value of the top 100 most valuable global brands has increased by 2 per cent to USD 1.95 trillion and among the top 100 brands, 85 remain from last year¿s listing, the report published by research firm Millward Brown Optimor said.

Commenting on the findings Millward Brown Optimor CEO Joanna Seddon said: "In the current environment, where the value of many businesses has fallen, brand has become even more important because it can help to sustain companies in tough times".

Seddon further said "those who continue to invest in their brand will be better positioned for business growth as the economic situation starts to improve than those who have cut spend".

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